Close the Engagement Rate Gap
The current ER sits at 0.2%, far below the 3-6% benchmark for mid-tier creators (100K-1M followers).
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Since 73% of brands now prioritize engagement rate over follower count, closing even half this gap by adding direct CTAs ('comment your answer below') in the next 10 videos could meaningfully raise the $250-$1,000 per-post valuation.