Drive Comments With Direct CTAs
The like/comment ratio is 213.1:1 (1,894.5 median likes vs just 15 median comments), which is heavily skewed toward passive engagement.
Details
Adding explicit questions or 'comment your answer' prompts in the final 3 seconds can convert more of the 21,217 median plays into comments, since comment volume directly signals depth of engagement to the algorithm and to the 73% of brands who prioritize ER over follower count.