Close the Micro-Tier Engagement Gap
The 3.95% ER sits below the 5-10% benchmark range for micro creators (10K-100K followers), signaling room to grow relative to peers at the 12,746 follower count.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap (to ~7%) would meaningfully increase leverage in the $40-125/post deal range currently quoted.