Drive More Comments With CTAs
The like-to-comment ratio is 296.8:1 (3,568.5 median likes vs.
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just 32 median comments), signaling viewers aren't compelled to respond. Adding explicit prompts ('comment your answer,' 'which one are you?') in the first 3 seconds and pinning a question in captions β since 73% of brands prioritize engagement rate over follower count, lifting comments even to a 150:1 ratio would meaningfully boost the 3.59% ER within the 3-6% mid-tier benchmark.