Drive Comment Volume With CTAs
The like/comment ratio is 137.6:1 (4,103 median likes vs just 66 median comments), showing viewers engage passively but rarely converse.
Details
Adding direct questions or polarizing opinions in captions and on-screen text can push comments toward a 50-80:1 ratio, which would meaningfully lift the 3.56% ER within the 3-6% mid-tier benchmark range.