Close the Engagement Rate Gap
Levi Pinson's ER sits at 0.15%, far below the 3-6% benchmark for mid-tier creators (100K-1M followers), placing the account in the 'low' rating bracket for its size.
Details
Since 73% of brands now prioritize ER over follower count, closing even half this gap would meaningfully increase the estimated $250-$1,000 per post deal value. Content changes should focus on driving comments and shares rather than just views, since those actions carry more algorithmic weight.