Close the Engagement Rate Gap
The ER sits at 0.7%, far below the 5-10% micro-tier benchmark (10K-100K followers) for the 20,705 followers.
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Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully raise the $60-$250 deal value. Test posting 2x more frequently over the next 30 days and track which content format lifts likes above the current median of 115.5.