Turn Likes Into Comments
phun's 2.31% engagement rate is below the 3-6% mid-tier benchmark, so add a specific either-or question to every TikTok caption and closing frame.
Details
With median likes of 6,227, median comments of 48.5, and a 121.2:1 like/comment ratio, pin the preferred answer and reply to early comments to make discussion part of the format.