Add Explicit Comment-Bait CTAs
The 1.0% engagement rate sits well below the 3-6% mid-tier benchmark, and the like/comment ratio of 110.2:1 shows comments are the weakest lever compared to the median 1,493 likes.
Details
Add direct questions or 'comment your answer' prompts in the first 3 seconds and in on-screen text to push median comments above 16.5 and close the gap toward benchmark ER.