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@paytonpurther · 80.2K followers
Top 5% of creators your size
Your audience is 10x more engaged than average
Based on 80.2K followers · 9.54% engagement
Next step
Snippet can use this tiktok result for @paytonpurther to find brands, write emails, and help you close deals.
Your post rate
$500-$2K
What Snippet does next
Comes nextFind brands
Brands that already pay tiktok creators and fit your audience.
Write emails
Use @paytonpurther's $500-$2K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @paytonpurther's tiktok audience is a fit and ask for $500-$2K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The like/comment ratio is 451.1:1 (7,567 median likes vs.
Details
just 17 median comments), which is heavily skewed toward passive engagement. Adding explicit comment-bait CTAs ('Which one would you pick?', 'Drop your answer below') in the first 3 seconds and pinned captions can convert more of the 94,828 median plays into comments, since comment volume directly influences TikTok's algorithmic push.
At 9.54% engagement, Payton is sitting near the top of the micro-tier benchmark range (5-10%) and well above mid-tier accounts (3-6%), earning an 'excellent' rating for this bracket.
Details
This specific number should be used when pitching brands to justify pricing at the higher end of the $5-15 per 1,000 followers range, since 73% of brands now prioritize ER over raw follower count.
Median shares (72) relative to median plays (94,828) show real word-of-mouth pull — identifying which of the 19 analyzed videos drove above-median shares and replicating their hook/format will extend reach beyond the 80,247 followers.
Details
These formats should be prioritized in future UGC-style content, given TikTok UGC is in high brand demand at $500-$2,000/video for creators in this tier.
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