Close the Comment Gap With CTAs
The median comments sit at just 17.5 per video against median likes of 2391.5 — a 55.6:1 like-to-comment ratio that signals viewers watch and tap 'like' but rarely engage in conversation.
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Adding direct questions, polarizing opinions, or 'comment your answer' prompts in the first 3 seconds can convert passive viewers into commenters, since 73% of brands now prioritize engagement rate over raw follower count when evaluating creators like papienglish at 486,762 followers.