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@owen_squires · 224.3K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 224.3K followers · 0.35% engagement
Next step
Snippet can use this tiktok result for @owen_squires to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay tiktok creators and fit your audience.
Write emails
Use @owen_squires's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @owen_squires's tiktok audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The like/comment ratio is 23.8:1 (690.5 median likes vs.
Details
37.5 median comments), showing viewers watch and like but rarely engage in conversation. Add explicit questions or 'comment your answer below' prompts in the first 3 seconds and in captions to push comment volume up, since closing this gap is critical to moving the 0.35% ER toward the 3-6% mid-tier benchmark.
Shares (52.5 median) already outperform comments (37.5 median), signaling the content has strong shareability even though overall ER is low.
Details
Study the top-sharing videos and replicate their format (relatable/POV/challenge style) more frequently, since shares carry high algorithmic weight and can lift plays beyond the current 5,698 median without needing new followers.
With 224,291 followers but a median of only 5,698 plays per video, Owen Squires is reaching roughly 2.5% of the audience per post, far below what a healthy 3-6% ER mid-tier account should see.
Details
Post consistently during peak audience windows and re-test hooks in the first 2 seconds to improve completion rate, which directly drives TikTok's algorithm to serve content to more of the existing follower base before chasing new reach.
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