Close the Comment Gap With CTAs
Median comments sit at just 17.5 against median plays of 8,760, and a like/comment ratio of 50.7:1 shows viewers watch and tap 'like' but rarely engage verbally.
Details
Adding explicit comment prompts (questions, polls, 'agree or disagree?') in the first 3 seconds and a pinned comment can push toward the mid-tier ER benchmark of 3-6%, since the current 0.39% ER is well below that range.