Close the Engagement Rate Gap
The ER sits at 1.29%, well below the 3-6% mid-tier benchmark for accounts in the 100K-1M range, which is why MimabyCami is rated 'average' despite having 399,552 followers.
Details
Since 73% of brands now prioritize ER over follower count, closing even half this gap would meaningfully increase the $500-$2,000 per-post brand deal ceiling. Focus the next 10 posts on direct-response hooks and questions in the first line of the caption to lift comment volume beyond the current median of 34.5.