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@michelinthailand · 5.0K followers
Top 5% of creators your size
Your audience is 6x more engaged than average
Based on 5.0K followers · 9.51% engagement
Next step
Snippet can use this tiktok result for @michelinthailand to find brands, write emails, and help you close deals.
Your post rate
$150-$500
What Snippet does next
Comes nextFind brands
Brands that already pay tiktok creators and fit your audience.
Write emails
Use @michelinthailand's $150-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @michelinthailand's tiktok audience is a fit and ask for $150-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The like/comment ratio sits at 40.9:1 (436 median likes vs.
Details
23.5 median comments), showing viewers engage passively but rarely type a response. Adding a direct question or a 'comment your pick' CTA in the caption or on-screen text of every video can push comments closer to a 20:1 ratio, which would meaningfully lift the already-strong 9.51% ER.
At 9.51% engagement, MICHELIN Thailand is outperforming the nano-tier benchmark range of 8-15% on the higher end, and far exceeding micro (5-10%) and mid-tier (3-6%) creators — this is the strongest pitch point to brands.
Details
Since 73% of brands prioritize engagement rate over follower count, every brand pitch should lead with this ER stat rather than the 5,019 follower count to justify UGC rates in the $500-$2,000/video intermediate range instead of settling for beginner pricing.
Median plays (20,990.5) massively outpace median shares (18) and likes (436), indicating strong reach but a big drop-off in share-worthy value — a play-to-share ratio of roughly 1,166:1.
Details
Testing more list-style or 'save this for later' Thailand food/travel formats (e.g., '5 Michelin spots under $X') is recommended, since shareable, utility-driven content typically converts passive viewers into sharers, directly compounding TikTok's virality advantage noted in the benchmarks.
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