Convert Shares Into Comment Conversations
The account's median shares (21.5) are strong relative to the median comments (8.5), producing a Like/Comment ratio of 269.6:1 — meaning viewers are redistributing the content but not stopping to talk about it.
Details
End every video with a direct, single-question CTA tied to the video topic to convert passive sharers into active commenters, which signals deeper engagement to TikTok's algorithm and can push the 4.33% ER closer to the 5-10% micro-tier benchmark.