Close the Engagement Rate Gap
At 0.09% ER, McDonald’s France sits drastically below the 2-4% benchmark for macro accounts (1M+ followers) — a 20-40x shortfall.
Details
With median plays at 30,967.5 against 1,222,230 followers, only about 2.5% of the follower base is even seeing each video, so prioritizing hooks in the first 1-2 seconds and stronger CTAs can lift completion and interaction rates toward the 2-4% macro-tier norm.