Add Comment-Driving Hooks to Captions
The like/comment ratio is 411.1:1 (2,963.5 median likes vs.
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only 18.5 median comments), showing viewers watch and like but rarely engage in conversation. Add direct questions, polls, or 'comment below' CTAs in the first 3 seconds and caption to push comment volume, which will help close the gap between the 1.04% ER and the mid-tier benchmark of 3-6%.