Drive Comment Volume With Direct CTAs
The like/comment ratio sits at 87.4:1 (9,746 median likes vs.
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only 139 median comments), showing comments lag far behind likes relative to typical engagement patterns. Add explicit prompts (polls, 'comment your answer', controversial-but-safe opinions) in the first 3 seconds of each video to convert more of the 163,670 median plays into comments, which signals stronger engagement depth to the algorithm and to brands who prioritize ER (73% of brands rank ER over follower count per industry data).