Turn Likes Into Comments With CTAs
The like/comment ratio is 241.1:1 (365.5 median likes vs.
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just 13 median comments), which is heavily skewed toward passive engagement. Adding direct questions or 'comment your answer' prompts in captions and the first 3 seconds of video can convert more of those 365+ likers into commenters, since comments carry more weight in TikTok's algorithm and with brands (73% of brands prioritize engagement rate over follower count).