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@madison_chappel · 40.3K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 40.3K followers · 0.47% engagement
Next step
Snippet can use this tiktok result for @madison_chappel to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay tiktok creators and fit your audience.
Write emails
Use @madison_chappel's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @madison_chappel's tiktok audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The current ER is 0.47%, far below the 5-10% benchmark for micro-tier creators (10K-100K followers) like madison chappel.
Details
With 40,314 followers but median plays of only 2,002.5, the content is reaching under 5% of the audience — test hook variations in the first 3 seconds and post at consistent peak times to lift both reach and ER toward the benchmark floor of 5%.
The like/comment ratio is 52.9:1 (183 median likes vs.
Details
just 4 median comments), signaling viewers watch but rarely engage verbally. Add explicit comment-bait CTAs ('comment X if you agree', polarizing either/or questions) in captions and on-screen text to push comment volume closer to a healthier 20:1 or 10:1 ratio, which directly improves TikTok's algorithmic engagement scoring.
Median shares sit at just 1.5 per video, the weakest metric in the funnel and a major drag on the 0.47% ER.
Details
Since brands are prioritizing engagement over follower count (73% per benchmarks) and TikTok UGC-style content is in high demand for ad creative testing, lean into relatable, save/share-worthy formats (tips, transformations, relatable pain points) to boost shares and simultaneously build a portfolio that supports UGC-rate pitches ($100-$500/video beginner tier).
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