Turn Likes Into More Comments
Macy's 1.23% engagement rate is below the 2-4% macro benchmark, while 14,062 median likes generate only 131 median comments, a 120.4:1 like-to-comment ratio.
Details
In a 20-video test, end every GRWM with a specific either-or question and use comment-reply TikToks to encourage more than passive likes.