Drive Comments With Direct Questions
The like/comment ratio is 201.5:1 (2,795 median likes vs just 15 median comments), signaling viewers watch and tap 'like' but rarely engage in the comment section.
Details
Adding a direct question, poll, or 'comment your answer' CTA in the first 3 seconds and pinned caption can push comment volume closer to healthy micro-tier engagement, since comments carry more algorithmic weight than likes.