Convert Shares Into Comment Conversations
Median shares (78.5) are disproportionately high relative to median comments (9.5), yielding a like-to-comment ratio of 226.5:1 — a strong signal that content is being saved and forwarded but not sparking dialogue.
Details
End every video with a direct, specific question tied to the location or dish shown (e.g., 'Have you been here — worth the wait or overhyped?') to convert passive sharers into active commenters. Increasing comment volume is one of the fastest levers to lift the 0.06% engagement rate toward the 2-4% macro benchmark.