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@kidsplaymakers · 23.6K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 23.6K followers · 0.34% engagement
Next step
Snippet can use this tiktok result for @kidsplaymakers to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay tiktok creators and fit your audience.
Write emails
Use @kidsplaymakers's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @kidsplaymakers's tiktok audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The like/comment ratio is 194.1:1 (68.5 median likes vs.
Details
just 2.0 median comments), showing viewers watch and tap 'like' but rarely engage verbally. End videos with a direct question or 'comment below' prompt to push comment volume up, since TikTok's algorithm and the 73% of brands prioritizing engagement rate (per benchmarks) both weight comments heavily beyond passive likes.
Median shares (9.5) outpace median comments (2.0) by nearly 5x, signaling the content already has share-triggering value (useful/relatable kids-play content) even though overall engagement is low.
Details
Identify which of the 20 analyzed videos drove the highest shares and replicate that hook/format, since shares are a stronger algorithmic signal than likes and can compound reach without needing follower growth.
At 0.34% engagement rate, Mum & kids play ideas 🎨🧺🎈 is far below the 5-10% average for micro-tier accounts (10K-100K followers), which is why the rating is flagged 'low' despite 23,617 followers.
Details
Focus content testing on the specific videos with above-median plays (2,649.5) to reverse-engineer what pushed reach, then replicate those hooks quickly, since raising ER toward benchmark is what will move brand deal value beyond the current $60-$250/post range.
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Get a free analysis like Mum & kids play ideas 🎨🧺🎈's: engagement rate, brand deal value estimate, and personalized tips.
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