Add Direct Comment-Bait CTAs
The median comment count is just 17 against 5,280 median likes, a Like/Comment ratio of 83.5:1 that signals viewers are passively liking but not engaging in discussion.
Details
Inserting a specific question or controversial opinion in the first 3 seconds and pinning a reply-worthy comment can push this ratio down toward a healthier 20-30:1, which should lift the overall 2.75% ER closer to the 3-6% mid-tier benchmark.