Add Comment-Driving CTAs Every Video
The like/comment ratio is 90.4:1 (median 1,988 likes vs.
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only 27 comments), which is heavily skewed toward passive engagement. Since 73% of brands prioritize engagement rate over follower count, ending videos with a direct question or 'comment your answer' prompt can push comment volume up and lift the overall 6.35% ER closer to the top of the 5-10% micro-tier benchmark.