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@johnperretta · 20.4K followers
Average for creators your size
Your audience is 2x more engaged than average
Based on 20.4K followers · 1.97% engagement
Next step
Snippet can use this tiktok result for @johnperretta to find brands, write emails, and help you close deals.
Your post rate
$125-$500
What Snippet does next
Comes nextFind brands
Brands that already pay tiktok creators and fit your audience.
Write emails
Use @johnperretta's $125-$500 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @johnperretta's tiktok audience is a fit and ask for $125-$500 per post.
Next steps
Simple fixes that can help brands take you more seriously.
The like-to-comment ratio is 225:1, meaning viewers are passively liking but not conversing — a sign the content lacks a direct prompt to respond.
Details
End every video with a specific, divisive question tied to the content (e.g., 'Drop a 1 or 2 below') to convert some of the median 367.5 likes into comments. Even doubling the median 11 comments per post would meaningfully lift the 1.97% engagement rate closer to the 5-10% micro-tier benchmark.
The median 23 shares relative to 8,115 median plays represents a 0.28% share rate, which is a strong signal that a subset of the audience finds the content worth distributing — protect and amplify that.
Details
Identify the common theme across the highest-share videos and produce 3-4 more in that exact format within the next two weeks, since TikTok's algorithm heavily weights share velocity in the first 24 hours. Doubling down on shareable content is the fastest lever to break out of average engagement and push toward the top of the micro-tier 5-10% ER range.
The current 1.97% engagement rate puts the estimated brand deal value at $125-$500 per post, but TikTok-style UGC for paid ads pays $100-$500 per video at the beginner level regardless of follower count, meaning comparable fees can be earned without needing a larger audience.
Details
Reach out to 5 brands this week offering UGC ad creative packages, and note that 73% of brands prioritize engagement rate over follower count — the 20,372 followers with documented share and play data is a credible pitch. Adding usage rights to any deal can increase the rate by an additional 25-50% on top of the base UGC fee.
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