Add Direct Comment-Driving CTAs
The like/comment ratio is 94.8:1 (2,354 median likes vs.
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only 45 median comments), signaling viewers aren't compelled to engage in the comment section. Adding explicit prompts ('comment X if you agree,' polarizing questions, unfinished statements) in the first 3 seconds and pinning a reply to spark threads is recommended, since comments and shares weigh heavily in TikTok's algorithm and directly impact the 0.33% ER, which sits far below the 3-6% mid-tier benchmark.