Leverage the 11.13% ER in Pitches
Jack Kinsey's 11.13% engagement rate is roughly 2-3.5x above the mid-tier benchmark of 3-6%, putting the account in elite territory for the 228,306-follower bracket.
Details
Since 73% of brands prioritize engagement rate over follower count, every brand pitch should lead with this ER figure rather than the follower count to justify pricing at the top of the $2,000-$10,000 range.