Turn Likes Into Comments
The 1.21% engagement rate is below the 3-6% mid-tier benchmark, while the 5,587.5 median likes and 37.5 median comments produce a 120.4:1 like-to-comment ratio.
Details
Apply a forced-choice question in the final seconds and pinned comment across the next 14 TikToks, then use video replies to continue the strongest discussions.