Add Comment-Driving CTAs Every Video
The like/comment ratio is 381.3:1, far more skewed than a healthy TikTok pattern, with a median of only 9.5 comments against 275.5 likes per video.
Details
Adding a direct question, poll, or 'comment your answer' prompt in the caption and on-screen text can pull passive viewers into the comment section, since 73% of brands prioritize engagement rate over follower count and the current 0.88% ER sits well below the 5-10% micro-tier benchmark.