Close the 3-6x Engagement Rate Gap
The 0.91% ER for Eugene Yao | Dopamine Coach sits well below the 3-6% mid-tier (100K-1M) benchmark, meaning the account is underperforming its follower bracket by 3-6x.
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Since 73% of brands prioritize ER over follower count, closing even half this gap would materially improve the $500-$2,000/post deal value and move the account toward the $5-15 per 1,000 followers rate (which for 613,049 followers would be $3,065-$9,195/video).