Close the Comment Gap with CTAs
The like/comment ratio is 184.1:1, far above healthy TikTok norms, meaning viewers watch and tap like but rarely engage in conversation.
Details
Adding a direct question or opinion-prompt in the caption and first 3 seconds of every video (e.g., 'Which one would you pick?') can push median comments above the current 9 per post. Since 73% of brands prioritize engagement rate over follower count, lifting comment volume will do more for the $60-$250 brand deal value than chasing more followers.