Close the Engagement Rate Gap
The current ER of 1.62% sits far below the nano-tier benchmark of 8-15%, meaning Haleyyblackburn is leaving significant growth on the table despite having 6,597 followers.
Details
Prioritize direct-question CTAs and duet/reply-style videos in captions to push comments up from the current median of 11, since closing even half the gap to benchmark would materially increase brand deal leverage.