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@erikvanconover · 1.3M followers
Top 20% of creators your size
Your audience is 4x more engaged than average
Based on 1.3M followers · 2.19% engagement
Next step
Snippet can use this tiktok result for @erikvanconover to find brands, write emails, and help you close deals.
Your post rate
$5K-$25K
What Snippet does next
Comes nextFind brands
Brands that already pay tiktok creators and fit your audience.
Write emails
Use @erikvanconover's $5K-$25K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @erikvanconover's tiktok audience is a fit and ask for $5K-$25K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The 2.19% ER sits at the low end of the macro-tier 2-4% benchmark, and the like/comment ratio of 121.5:1 shows comments are the weakest engagement signal relative to the median 25,741.5 likes.
Details
Add explicit comment prompts (questions, polls, 'tell me below') in the first 3 seconds and pin a reply to spark reply threads, since TikTok weights comment velocity heavily in distribution and 73% of brands now prioritize ER over follower count.
Median shares (1,787) relative to median plays (803,994) indicate content that resonates enough to send to friends—this is a stronger signal than the comment volume.
Details
Double down on the video formats driving those shares (identify the top 3-5 by share count from the last 20) and replicate their hooks/structure, since shareable content compounds reach beyond the 1.27M follower base without relying on the algorithm alone.
With median plays of 803,994 against only 2.19% ER, Erik Van Conover is getting reach but under-converting to engagement, which matters since brands are paying $5-15 per 1,000 followers ($6,373-$19,119 base for the 1,274,573 followers) plus 25-50% for usage rights.
Details
Test more raw, UGC-style ad-creative formats (lower production, direct-to-camera) given brands' heavy TikTok spend on this format for performance marketing—this can boost both organic comments and the positioning for higher-value UGC deals.
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