Close the Comment Gap With CTAs
The like/comment ratio is 126.4:1 against a median of just 8 comments per video, well below what drives algorithmic reach on TikTok.
Details
Adding explicit comment-bait CTAs (polarizing questions, 'comment X if...') in the first 3 seconds and pinned comment can push replies toward parity with the 486.5 median likes. Even doubling comments to ~16 per video would meaningfully shift the 0.46% ER, which sits far under the 3-6% mid-tier benchmark.