Drive More Comments With CTAs
The like/comment ratio is 107:1 (193,408 median likes vs.
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only 822 median comments), which is skewed heavily toward passive likes rather than conversation. Adding explicit comment-bait CTAs (polls, 'which one?' prompts, controversial-but-safe opinions) in the first 3 seconds and pinned comment will push comment volume up relative to the already-strong 3.78% ER, which is already above the macro-tier average of 2-4%.