Close the Engagement Rate Gap
The 0.98% engagement rate sits well below the macro-tier benchmark of 2-4%, placing Mr Cliff Tan in the 'average' bracket despite having 3,550,805 followers.
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Since 73% of brands now prioritize engagement rate over follower count, closing even half this gap would meaningfully improve the $2,000-$10,000 brand deal positioning without needing new followers.