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@clare.sullivan_ · 1.3M followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 1.3M followers · 0.27% engagement
Next step
Snippet can use this tiktok result for @clare.sullivan_ to find brands, write emails, and help you close deals.
Your post rate
$1K-$5K
What Snippet does next
Comes nextFind brands
Brands that already pay tiktok creators and fit your audience.
Write emails
Use @clare.sullivan_'s $1K-$5K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @clare.sullivan_'s tiktok audience is a fit and ask for $1K-$5K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Median comments sit at just 27.5 per video against 43,766.5 median plays, and a like/comment ratio of 168.1:1 shows viewers are watching and liking but not engaging in conversation.
Details
Adding direct questions or polarizing opinions in the first 3 seconds and captions can push comments toward the 5-10% ER micro-tier benchmark, since 73% of brands now prioritize engagement rate over follower count.
At 0.27% engagement rate, Clare Sullivan is well below the 2-4% macro-tier (1M+) benchmark for 1,260,703 followers, meaning the $1,000-$5,000 brand deal value is being capped by low engagement rather than reach.
Details
Testing shorter, hook-heavy formats in the next 10 posts and tracking whether median plays (43,766.5) convert to higher likes than the current 3,363.5 median is recommended, since even reaching 2% ER would roughly 7x the current rate.
Median shares of 28.5 are low relative to reach, and since TikTok-style UGC is in high demand for brand ad-creative testing, framing content as relatable, ad-style UGC (rather than polished brand content) could increase shareability.
Details
Brands are willing to pay $500-$2,000/video for intermediate UGC, plus 25-50% more for usage rights, so proving higher shares and comments directly strengthens the negotiating position above the current $1,000-$5,000 range.
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