Close the Comment Gap With CTAs
The like-to-comment ratio is 98.8:1, meaning viewers are passively liking but not actively responding — median comments sit at just 17.0 against 345.0 likes.
Details
End every video with a direct, specific question tied to the content (e.g., 'Comment your answer below') to convert passive likes into comments, which TikTok's algorithm weights heavily for distribution and can push the 4.36% ER closer to the nano-tier benchmark of 8-15%.