Drive More Comments With CTAs
The like/comment ratio is 94:1 (6,822 median likes vs.
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only 100.5 median comments), which is heavily skewed toward passive likes over conversation. Adding direct questions or polarizing opinions in captions and the first 3 seconds can push comment counts closer to a 50-70:1 ratio, since comments carry more algorithmic weight than likes for the TikTok 'For You' distribution.