Close the Comment Gap With CTAs
Median comments sit at just 1.5 per video against a 31.6:1 like/comment ratio, showing viewers watch and like but rarely engage verbally.
Details
Adding a direct question or 'comment below' prompt in the first 3 seconds and in on-screen text can push replies, since the 0.19% ER is far below the 5-10% micro-tier benchmark and comments carry more weight for the 73% of brands who prioritize ER over follower count.