Close the Engagement Rate Gap
The ER for Caro Fernandez Photo sits at 0.47%, far below the 8-15% benchmark for nano creators (1K-10K followers) — this is the single biggest issue holding back the $25-$60 brand deal value.
Details
Since 73% of brands prioritize engagement rate over follower count, every content decision should focus on driving interactions rather than follower growth until ER climbs toward even the low end of that 8% range.