Drive Comments to Close ER Gap
The 2.93% ER sits below the 3-6% mid-tier benchmark, and the Like/Comment ratio of 133.5:1 shows comments (median 44) are the weakest signal compared to median likes of 5,582.
Details
Add direct questions or polarizing opinions in captions and the first 3 seconds of video to push comment volume, since TikTok's algorithm weights comments heavily for further distribution.