Convert Massive Reach Into Likes
Brightman Sio's median plays (53,017) dwarf the median likes (133), a conversion rate of roughly 0.25% — this gap is the core reason the 0.54% ER sits far below the 5-10% micro-tier benchmark.
Details
Add a clear on-screen hook in the first 2 seconds and a direct verbal/text CTA ('double tap if...') to push viewers from passive watching to liking, since the account already has the reach volume to work with.