Drive Comments With Direct Questions
The like/comment ratio sits at 443.4:1 (23,675.5 median likes vs.
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just 53 median comments), which is heavily skewed toward passive engagement. Adding explicit CTAs or polarizing/either-or questions in the first 3 seconds and pinning a comment that invites replies can push that ratio down and signal deeper engagement to the algorithm, which favors comment velocity for further distribution.