Close the Engagement Rate Gap
The current ER is 0.19%, far below the 5-10% benchmark for micro-tier creators (10K-100K followers).
Details
Since 73% of brands prioritize ER over follower count, closing even half this gap would meaningfully increase the $60-$250 per-post deal value. Start by adding a direct question or poll in the first 3 seconds to push past the median of 2.0 comments per video.