Architectural Digest's TiktokEngagement

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archdigest
Architectural Digest

@archdigest · 1.8M followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$1K-$5K per post

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LowAverageGoodExcellent
455
Median Likes
5
Median Comments
20
Videos Analyzed
$1K$5Kper sponsored post

Based on 1.8M followers · 0.03% engagement

Next step

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Snippet can use this tiktok result for @archdigest to find brands, write emails, and help you close deals.

Your post rate

$1K-$5K

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Comes next

Find brands

Brands that already pay tiktok creators and fit your audience.

Write emails

Use @archdigest's $1K-$5K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @archdigest's tiktok audience is a fit and ask for $1K-$5K per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Close the Comment Gap With CTAs

The like/comment ratio is 229.8:1 (454.5 median likes vs just 5 median comments), signaling passive viewing rather than conversation.

Details

Adding direct questions or polarizing opinions in captions and on-screen text ('Which room would you redesign first?') can push comments toward a healthier ratio, since 73% of brands prioritize engagement rate over follower count when evaluating deals.

Move 02

Fix the Play-to-Like Conversion

With a median of 12,908 plays but only 454.5 likes, the like-through rate is roughly 3.5%, far below the 2-4% macro-tier ER benchmark when accounting for shares and comments too — the current 0.03% overall ER is nowhere near that range.

Details

Testing stronger hooks in the first 2 seconds and a clear like-bait moment (reveal, before/after, price shock) can convert more of those 12,908 plays into likes and comments.

Move 03

Leverage Shares as the Strongest Signal

Median shares (14.5) relative to comments (5.0) suggest the design content already has 'send-to-a-friend' value — Architectural Digest can lean into this by creating more shareable, saveable formats like quick room makeovers, budget breakdowns, or 'steal this look' carousfeatte-style videos.

Details

Since the 1.79M-follower macro tier should be seeing 2-4% ER but is at 0.03%, doubling down on the share-driving format that is already outperforming comments is the fastest lever to lift overall engagement and justify the $1,000-$5,000 brand deal range.

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Architectural Digest's Tiktok Engagement Rate: 0.03%