Close the Comment Gap With CTAs
The like/comment ratio is 229.8:1 (454.5 median likes vs just 5 median comments), signaling passive viewing rather than conversation.
Details
Adding direct questions or polarizing opinions in captions and on-screen text ('Which room would you redesign first?') can push comments toward a healthier ratio, since 73% of brands prioritize engagement rate over follower count when evaluating deals.