Close the Comment Gap With CTAs
The like/comment ratio is 118.7:1 (229 median likes vs just 7.5 median comments), showing viewers watch but rarely engage in the comments.
Details
Adding direct questions or polarizing opinions at the end of each video will prompt replies, since 73% of brands now prioritize engagement rate over raw follower count when picking creators like AppleWithSarah ✨ at 47,757 followers.